Case Study: Vauxhall Google+ Hangout
Objective: Bring together the four home nations managers before the start of the EURO 2016 qualifying campaign
Activity: In a world digital first, Roy Hodgson, Michael O’Neill, Gordon Strachan and Chris Coleman took part in a live Google + Hangout. The managers answered questions from Vauxhall‘s Ultimate Fans and previewed the upcoming European Championship qualifiers.
Coverage: The Hangout was streamed live on YouTube and taken by many of the daily newspaper websites. Full digital support from the four Home Nations Football Associations.