• Case Study: FSF William Hill Sports Awards

By Dane Vincent
Thursday, November 27, 2014
CLIENT: William Hill

Client: William Hill 

Objective: Organise, promote, event-manage and raise awareness of the inaugural William Hill Football Supporters Federation Annual Awards at the Emirates Stadium

Work Undertaken: Secured the attendance of Luis Suarez to travel down from Liverpool to Arsenal for the evening to collect the main Player of the Year blue riband award, together with his wife.  Secured attendance of 90 per cent of award winners, including Martin Tyler (Sky Sports) and Henry Winter (Daily Telegraph).  Event managed the full show to an audience of over 250 football fans.  Handled full pre-event and post event PR programme.

Results: Broadcast live on Sky Sports and secured over 85 pieces of television coverage across Europe, North America, Asia and South America.  Print and online coverage totalled in excess of 650 articles across all major UK domestic national titles.