Case Study: Ian Wright #OneMoreGame
Objective: To maximise exposure of the Vauxhall brand digitally across social media using football.
Activity: Hosted One More Game at Wembley with Ian Wright picking a selection of his one million followers on Twitter. Players, including competition winners and legends played out a match at Wembley #OneMoreGame with the match covered across social media.
Coverage: The #OneMoreGame hashtag trended across the UK on two occasions.
See the video here now