• Case Study: NFL Legend Joe Montana’s Quarterback Passing Clinic

By Dane Vincent
Tuesday, October 21, 2014

Client: NFL

Objective:  Capitalise and on the availability of NFL and San Francisco 49ers‘ legend Joe Montana in London ahead of the International Series in 2013.

Activity:  Idea creation, organisation, promotion, event and media management of the Joe Montana Quarterback Passing Clinic held at the Crystal Palace National Sports Centre. The event was attended by over 50 of the UK national media as Joe Montana put them

NFL UK with Joe Montana

NFL legend Joe Montana meet the British media at Crystal Palace Sports Centre

through their paces and even threw them all a touchdown pass that they will never forget!

Coverage:  Broadcast across national channels including Sky Sports News, BT SportChannel 4, ITV, talkSPORT and BBC Football Focus.  National newspaper articles during the build up to the International Series game.  Digital content for NFL social media channels and a day to remember for all involved.

Examples: BBC | Standard.co.uk | Express |  Mirror