• Case Study: Pukka Pies

By Aimee Preston
Thursday, January 2, 2014

Client:  Pukka Pies

Objective:  Activate the Pukka Pies sponsorship of the UK Snooker Championship.

Activity:  Macesport were on hand throughout the event to manage media and maximize the media coverage of the event.  The winner received his body weight in Pukka Pies courtesy of a Macesport initiative.

Coverage:  Macesport arranged media partnerships with talkSPORT and the Daily Mirror and provided live coverage at the event for Sky Sports, Setanta, BBC, ITV as well as organizing over 150 interviews with the accredited media at the event.

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