Case Study: Vauxhall Football Video Diaries
Objective: England team sponsor to offer supporters an insight into the camp as the players geared up for the World Cup in Brazil.
Activity: England and Chelsea defender Gary Cahill took fans behind-the-scenes in his daily video diaries during the Three Lions’ training camp in Miami. The videos were housed on the Vauxhall Football TV YouTube channel and including Gary’s prank on Joe Hart in the team hotel
Coverage: Large pick-up across the internet, including the majority of daily newspaper websites, for the exclusive footage from an England international in the build up to a major tournament.