• Emile Heskey Set to Open William Hill Arms

By Ben Thompson
Thursday, June 14, 2018
CLIENT: William Hill

England are just about to start their World Cup campaign. You are at the pub with your friends and there is a queue for the bar, a queue for the toilet and someone’s head is right in the way of the TV screen.

Bookies, William Hill, want to make that a thing of the past by opening the doors of The William Hill Arms in St Paul’s, London. The pub guarantees lucky customers free drinks, free food, plenty of space and most importantly, more televisions showing England’s World Cup matches than you can shake a stick at.

“It’s always the case when the big matches are on, you struggle to get a pint and if you do, you lose your seat,” said William Hill spokesman Joe Crilly. “At the William Hill Arms, punters will have free drinks and plenty of seating. You won’t be able to go anywhere without being able to see a TV – even the toilets.”

That isn’t all though, with pre-match previews and expert analysis at half-time and full time being provided by the likes of Sam Allardyce and Emile Heskey.

Punters will also have the chance to play pool against World Snooker Champion, Mark Williams and darts against World Darts Champion, Rob Cross while music will be performed by Fat Les (Vindaloo).

“The William Hill Arms is about so much more than the match itself, with plenty of entertainment on offer as well,” said William Hill spokesman Joe Crilly. “Bar flying out to Russia this will be the best place to watch England in the World Cup.”

William Hill customers and social media followers will be in with a chance to win tickets to this amazing opportunity.