Dan Ashworth was today announced by the FA as its new Director of Elite Development., based at St George’s Park.

Ashworth will join The FA from West Bromwich Albion, where he has spent eight years, most recently becoming the club’s Sporting and Technical Director in July 2008. Ashworth, who holds a UEFA Pro Licence, has a proven track-record in youth development as well as extensive experience of coaching elite players within the professional game.

Alex Horne, The FA’s General Secretary, said: “We are delighted to welcome Dan to The FA and offer our thanks to West Bromwich Albion for their courtesy throughout this appointment process. “Dan is highly regarded and hugely respected within the game and we believe securing his services at The FA will give the future of English football, from the grassroots to the elite level, a tremendous boost.”

Ashworth said: “I am really pleased and indeed honoured to have been offered the opportunity to join The FA. “Working within the national set-up has always been a life-long ambition. To do so at a time when the future of the game in this country has never looked brighter, through the completion of St. George’s Park and the Youth Development proposals, is an exciting challenge which I look forward to taking on.”

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