Client: Grass Roots Football LIVE
Objective: Launch Grass Roots Football LIVE 2010, maximize ticket sales and handle all public relations activity for the biggest Grass Roots Football event of its kind in Europe.
Activity: Develop, manage and execute a media plan utilizing the footballing talent sourced by Macesport to provide attendance of over 20,000 spectators. Secure major media sponsors and manage all media activity at the event.
Coverage: Macesport arranged media partnerships with talkSPORT and the Daily Mirror and provided live coverage at the event for Sky Sports, Setanta, BBC, ITV as well as organizing over 150 interviews with the accredited media at the event.
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