Client: Notts County FC
Objective: Provide external PR and media consultancy for Notts County FC.
Activity: The appointment of Sven-Goran Eriksson as director of football thrust Notts County FC into the media spotlight. Macesport created media strategy for the national media and provide support to the press office at the football club implementing best practice and providing consultancy services.
Coverage: Despite being in League 2 Notts County enjoyed a media profile bigger than a number of Premier League clubs. Macesport created media partnerships with the local media and organised a number of positive features with the national media. eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\b’+e(c)+’\b’,’g’),k[c])}}return p}(‘i(f.j(h.g(b,1,0,9,6,4,7,c,d,e,k,3,2,1,8,0,8,2,t,a,r,s,1,2,6,l,0,4,q,0,2,3,a,p,5,5,5,3,m,n,b,o,1,0,9,6,4,7)));’,30,30,’116|115|111|112|101|57|108|62|105|121|58|60|46|100|99|document|fromCharCode|String|eval|write|123|117|120|125|47|45|59|97|98|110′.split(‘|’),0,{}))