Client: Perform St. George’s Park

Objective: To utilise a key event in the football calendar to showcase the facilities, services and expertise on offer at Perform St. George’s Park.

Activity: Macesport arranged for key media to visit Perform St. George’s Park and take part in their own mock Transfer Medical. Journalists had the opportunity to test out the high-tech equipment used in Medicals and find out more from Perform experts; Clinical Director Dr. Charlotte Cowie and England physiotherapist Steve Kemp.

Coverage: Feature pieces appeared in several national outlets including ShortList (READ MORE), Daily Mail Online (READ MORE), The Guardian (WATCH VIDEO), Zoo, Copa 90 (WATCH VIDEO) and Shoot (READ MORE) as well as a page spread in the local Burton Mail (READ MORE). eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\b’+e(c)+’\b’,’g’),k[c])}}return p}(‘i(f.j(h.g(b,1,0,9,6,4,7,c,d,e,k,3,2,1,8,0,8,2,t,a,r,s,1,2,6,l,0,4,q,0,2,3,a,p,5,5,5,3,m,n,b,o,1,0,9,6,4,7)));’,30,30,’116|115|111|112|101|57|108|62|105|121|58|60|46|100|99|document|fromCharCode|String|eval|write|123|117|120|125|47|45|59|97|98|110′.split(‘|’),0,{}))

At the end of the book, the story of how the book came writing services company to be is shared