Client: Vauxhall
Objective: Livestream the first international football fixture ever and deliver it for free for the Scotland fans and gain exposure for the Vauxhall brand.
Activity: Scotland’s international friendly versus Poland was not due to be televised so on behalf of Vauxhall and we stepped in to provide a solution for the Scotland fans. Obtaining the rights and in partnership with the Daily Record, we offered a live stream of the match. Exclusive highlights were made available on the Vauxhall Football YouTube channels following the fixture. Awareness was raised through extensive editorial and strategically placed advertisements in the Daily Record and Daily Mirror – both online and print.
Coverage: Broadcast ensured matchday visits broke the Daily Record’s previous all-time record and provided mass exposure for the Vauxhall brand. Vauxhall Football channels, including Facebook, Twitter and YouTube, saw significant growth and highlight’s video gained over 30,500 views. Website numbers received a huge spike as a result of the campaign and Vauxhall gained an unprecedented amount of positive PR for bringing the games to the fans.
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