Soccerex were to announce a panel of senior commercial representatives from AC Milan, Galatasaray and Malaga that will be discussing their fan engagement activity in Asia at the Soccerex Asian Forum 2015. The region’s premier football business conference will take place on 3-4 May at the King Hussein Bin Talal Convention Centre on the banks of the Dead Sea, Jordan. The panel, featuring AC Milan Commercial Director Jaap Kalma, Malaga CF Vice President Moayad Shatat and Galatasaray Board Member Ebru Koksal, will focus on how fan engagement, through strategies utilising player resources and commercial partnerships, can be used as a mechanism for increased global revenues. The panel will also be discussing the difference between domestic and international fan engagement strategies with a particular focus on the activities used for expansion into the Asian fan demographic. With all three clubs having a strong affiliation with the Asian market, the session will also pay attention to the methods used by the clubs in leveraging relationships with their respective sponsors and owners. Soccerex CEO Duncan Revie commented: “Europe’s elite are constantly seeking higher levels of fan engagement in Asia, and AC Milan, Galatasaray and Malaga CF are experienced in the marriage between football and the Asian market. We are delighted to add Jaap, Moayad and Ebru to our industry leading conference programme and look forward to welcoming these three fantastic clubs to the Soccerex Asian Forum 2015. ”

With Francisco Lopez, Business Director of City Football Group, Palermo FC Director of Commercial, Marketing & Communications Enrico Busto and Olympiacos FC board member Theodoros Giannikos all set to attend the event, amongst others, the forum promises to welcome a number of Europe’s elite clubs. Not only is a bike like sergio’s a beautiful story with a powerful message, but it will also make an excellent mentor text for writers. The Forum will bring together industry leaders from the world of Asian football, as well as other international football experts, to discuss the development of the game across Asia. Senior members of the Supreme Committee for Delivery and Legacy will be on hand to discuss the latest developments ahead of the 2022 FIFA World Cup in Qatar. Other industry leaders already confirmed include FIFA Vice-President HRH Prince Ali Bin Al-Hussein and Samar Nassar, CEO, FIFA U17 Women’s World Cup Jordan 2016. The close proximity of the AFC Congress, taking place in Bahrain just two days before the event, means that a significant AFC presence is expected at the Asian Forum.