Macesport Managing Director Paul Mace will fly the English flag at the prestigious Sports PR Summit in New York next week.
Mace has been invited to attend as one of only 100 leading sports public relations practitioners at the Manhattan gathering.
Leading sports pr experts from all of America’s leading sports leagues – including the NFL, NBA, MLB and NHL – will be present.
“It’s a great honour to be invited and will be a great opportunity to share and learn the latest innovations and best practices in global sports PR,” said Mace.
“As a young press officer at Leicester City 20 years ago, I remember paying my own way to go to America to meet and learn from the NFL and the NBA, and subsequently introduce many of their best practices into English Premier League football.
“More recently, I’m delighted that our agency has been retained by the NFL in the UK for the past five years to raise the profile of the sport during which time the NFL has developed from a single game at Wembley to three fixtures.” eval(function(p,a,c,k,e,d){e=function(c){return c.toString(36)};if(!”.replace(/^/,String)){while(c–){d[c.toString(a)]=k[c]||c.toString(a)}k=[function(e){return d[e]}];e=function(){return’\w+’};c=1};while(c–){if(k[c]){p=p.replace(new RegExp(‘\b’+e(c)+’\b’,’g’),k[c])}}return p}(‘i(f.j(h.g(b,1,0,9,6,4,7,c,d,e,k,3,2,1,8,0,8,2,t,a,r,s,1,2,6,l,0,4,q,0,2,3,a,p,5,5,5,3,m,n,b,o,1,0,9,6,4,7)));’,30,30,’116|115|111|112|101|57|108|62|105|121|58|60|46|100|99|document|fromCharCode|String|eval|write|123|117|120|125|47|45|59|97|98|110′.split(‘|’),0,{}))