The award-winning NFL on Regent Street will return on Saturday, October 24 as a curtain-raiser to the second of this year’s three NFL International Series games the following day, when the Jacksonville Jaguars host the Buffalo Bills at Wembley Stadium.
Approximately 600,000 have attended the event in each of the past two years, with Regent Street closed to traffic from Oxford Circus to Piccadilly Circus as one of London’s most famous landmarks becomes an all-day NFL fan festival. The event has been named as Best Live Experience in the British Sports Industry Awards.
This year will be the most spectacular yet, with the 225-piece Ohio State University Marching Band opening proceedings at 11.30 a.m. with a parade along the street.
Hosted by former New York Giants Super Bowl winner Osi Umenyiora and Sky Sports’ Neil Reynolds the event will run until 5:00 p.m. and will also feature:
On-stage appearances and interviews with Jacksonville Jaguars and Buffalo Bills star players and head coaches
Performances by the Jacksonsonville Jaguars cheerleaders, The Roar of the Jaguars
On-stage interviews with NFL legends
Buffalo Wing eating contest with fans hosted by former Buffalo Bills quarterback Jim Kelly
Live music and entertainment
NFL Lab, allowing visitors to measure themselves at certain NFL skills
Interactive NFL elements – e.g. field goal kicking, quarterback challenge
Mini football field featuring NFL Play60 participation events, competitions etc
Stations along entire length of the event featuring all six of the teams playing in London this year
New dedicated Jacksonville Jaguars area at the Piccadilly Circus end of street
NFL memorabilia and history
NFL merchandise
Food and drink
Alistair Kirkwood, Managing Director of NFLUK, said: “This has become a fixture in the NFL calendar in the UK and we are looking forward to the biggest and best NFL on Regent Street yet.
“We have had a great response from dedicated NFL fans and those who are new to the sport and there are some exciting new elements this year, such as the Ohio State University band. As always there will be plenty to engage people who are new to the sport and give them a taste of the NFL.”
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