The National Football Museum has appointed multi-award winning independent sports communications firm Macesport to lead its PR activity starting with a refresh of its longstanding Hall of Fame.

Under the new leadership of CEO Tim Desmond, the National Football Museum has already undergone a number of changes as part of a re-branding process with the purpose of raising the profile of the museum, cementing its place as a home for the legacy of football and celebrating and preserving the memories of those who have left an indelible mark on the game.

Part of Tim’s vision involves redressing the gender imbalance of the current Hall of Fame and ensuring future inductees fit an inclusive criteria that reflects the wider football community and the museum’s identity as a place for everyone, regardless of age, gender, disability, sexuality and religion.

Macesport has been tasked with repositioning the new look Hall of Fame to tell the story of the Museum’s wider brand identity. This includes recruiting ambassadors, building ongoing relationships with stakeholders, ensuring a lasting legacy for each inductee, managing PR and media engagement to raise the profile of the Hall of Fame and sourcing sponsorship to support the annual programme.

Macesport CEO Ben Thompson said, “The Hall of Fame is arguably one of the most prestigious awards to be bestowed upon a member of the England footballing community. Together with Tim and his team we’ve identified a need for the Hall of Fame to evolve so that it continues to be a meaningful and inclusive celebration of footballing success. We’re excited to help the National Football Museum to create a sustainable Hall of Fame model that ensures its legacy can continue indefinitely.”

National Football Museum CEO Tim Desmond said, “Choosing the right communications agency has been a vital step for us and when it comes to football, there’s no agency that knows it better than Macesport. The team has already helped us to shape what we believe will be a positive new direction for the Hall of Fame and one we’re confident not only reflects the values of the museum, but that is a sought after accolade among football’s most influential people.”

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