By Ben Thompson
Thursday, January 2, 2014

Case Study: Ryan Sidebottom

Client:  Ryan Sidebottom

Objective:  Raise the profile of Ryan Sidebottom during his benefit year to maximize earning potential and promote good causes.

Activity:  Management of England and Nottinghamshire cricketer Ryan Sidebottom.  Create and implement a media strategy to increase profile and awareness of his benefit year.

Coverage:  Thanks to Macesport Ryan now has a weekly column in the Nottingham Post and has appeared in numerous national media pieces.  Ryan also has a strong fanbase on Facebook, Twitter and YouTube and has sold out all of his benefit events.

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