By Ben Thompson
Thursday, January 2, 2014

Case Study: The FA

Client: The  FA

Objective:  Handle all regional media relations and activity connected to the proposed St. George’s Park in Burton.

Activity:  Macesport and The FA’s communications department co-ordinated a highly-successful media launch attended by over 100 media and footballing figures  – including NFC chairman David Sheepshanks, England Under-21 head coach Stuart Pearce and director of football development Sir Trevor Brooking.

Coverage:  A resounding positive vote from both the national and regional media for one of the most exciting and important footballing initiatives in the country.