By Shaun Wheatcroft
Tuesday, September 18, 2018

Macesport Announce New CEO

Multi award-winning independent sports communications agency Macesport today announces the promotion of its Account Director of nine years, Ben Thompson, to Chief Executive Officer.

A former professional rugby and cricket player, Thompson takes the helm with ambitious plans to amplify the agency’s existing portfolio and continue the agency’s growth in the sports communications and sponsorship industry.

“It’s a privilege to be appointed CEO of Macesport, with the opportunity to start a new chapter for the company and continue the incredible results we’ve consistently achieved over the past 13 years,” said Ben.

Founded by former Leicester City Chief Operating Officer and Executive Director Paul Mace in 2005, the Nottingham-headquartered international consultancy boasts an impressive list of global clients including governing bodies, federations, clubs, brands and sponsors.

“We have proud roots as an independent operator. With our base in Nottingham we have been able to deliver outstanding services in partnership with some of the biggest properties in the sports industry.

“It’s our mission to seek opportunities to change the game and really set new benchmarks in the sports PR and marketing industry. I’m excited to lead a team of experts who share my ambitions for the business and want to deliver an unrivalled service and network opportunities to our clients.”

Thompson joined Macesport in 2009 after retiring from professional rugby with Exeter Chiefs and Nottingham Rugby. The University of Exeter cricket scholar also represented Middlesex 2nd XI and Oxfordshire in Minor Counties cricket.

He has since been the driving force behind Vauxhall’s seven year lead sponsorship of the England, Northern Ireland, Scotland and Wales national football associations and played an instrumental part in devising successful strategies for key clients including the NFL, William Hill, Kitman Labs, Air Race 1 and Soccerex.

Macesport founder and Managing Director Mace said, “It gives me great pleasure to announce Ben as CEO of Macesport. This is a natural progression for Ben who has been synonymous with the development of the agency over the past nine years.

“Loyalty and longevity are not always commonplace in our industry but this promotion demonstrates Macesport’s commitment to our core values and our ability to recognise and reward the people who have established Macesport as a top-10 globally-ranked independent sports communications consultancy.

“I have seen Ben take on an instinctive leadership role within the business and he is equally as passionate about the agency and its future. Ben has the business acumen, leadership, enterprising spirit and industry know-how to see Macesport continue to thrive and carve out new and exciting chapters.”

Thompson’s focus will be on continuing to nurture existing client relationships, remaining agile and responsive to the changing industry landscape and driving new business opportunities across the world.