By Shaun Wheatcroft
Monday, March 25, 2019

Macesport takes on Digital Transformation for UK’s Leading Sports Performance Company

The UK’s leading sports performance company, Gamechanger Performance, has appointed multi-award winning independent sports communications firm Macesport to work on their brand new online education platform launching this summer.

Founded in 2015 and operating from the National Football Centre at St. George’s Park, Gamechanger Performance has become one of the UK’s leading sports performance companies thanks to their innovative sports performance programmes and partnership with the Professional Footballers Association (PFA).

Gamechanger Performance deliver the PFA’s residential rehabilitation programme from the facility. This programme sees current and ex-players access the world class facilities at St. George’s Park for blocks of residential rehabilitation delivered by the GCP multi-disciplinary team.

The team offer a range of sports science, strength and conditioning, physiotherapy, nutrition, psychology and Long Term Athlete Development (LTAD) services & experiences. Working with individuals, teams, associations, corporate’s and academic institutions across the UK.

Macesport, a specialist sports communications agency, based in Nottingham, has been brought on board thanks to their expertise in creating online education platforms for the likes of bodyweight training giants School of Calisthenics and the School of Kicking. The PR firm have helped clients monetise knowledge in sport and sell training guides in over 100 countries.

Director at Gamechanger Performance, Jake Keeling said, “We are delighted to be working with Macesport during what is a very exciting time for the whole business.

“We’ve been looking to further enhance our digital offering for some time and bringing the expertise of Macesport on board will speed up this process and take our services to a new market.

“Expanding our expert programmes and making them available to people across the globe via the new online platform will also help further showcase the fantastic work our amazing team do every day.”

Macesport CEO Ben Thompson said, “We are very excited to be working with Jake and his team at Game Changer Performance.

“The continued growth and success of The School of Calisthenics and The School of Kicking has proven our ability to help clients unlock knowledge and build brands in niche coaching arenas and we see the same opportunities for Game Changer Performance.”

Gamechanger Performance adds to Macesport’s impressive client portfolio which includes Teqball, the International Champions Cup, Human Race, Air Race 1, Fuel for Sport, Soccerex and formerly Vauxhall during its seven-year lead sponsorship of the England, Northern Ireland, Scotland and Wales national football associations.

You can go to to find out more about Gamechanger Performance.