• Click to read
    full profile
  • Paul Mace
  • Founder and Managing Director

Paul established Macesport in 2005 after spending 23 years in professional sport and journalism.  He served on newspapers in Retford, Peterborough and Birmingham as well as sports broadcasting on Radio Trent and IRN.

In a 13-year stint at Leicester City FC, Paul created an industry-template communications and public relations department and went on to become chief operating officer and Executive Director of the Premier League club.

His aim was to establish a unique sports specific communications consultancy and bridge the gap between sport and the media. From their offices in Nottingham, Macesport – now with a team of 10 – have established themselves as the class-leading organisation of its kind.

Paul is a fourth-generation home-and-away supporter of Notts County FC, and sponsors the club’s Former Players’ Association.

Career Highlights:  Persuading Luis Suarez to attend the inaugural William Hill FSF Football Awards at Arsenal FC … and from the event undertaking Luis’ first-ever in-depth interview for English TV; Handling PR for Sven Goran Eriksson during his time at Notts County FC; Winning Sport Industry Award for our work helping bring Under Armour into the UK sports market; Sitting down in the same room for the first time with Olympian Michael Johnson!

  • Click to read
    full profile
  • Ben Thompson
  • CEO

Ben Thompson joined Macesport in May 2009.

Ben has spent all of his life in professional sport as a player for Nottingham Rugby and Exeter Chiefs and within the sports industry at Macesport.

As well as making over 100 National League appearances in five years for Nottingham Rugby, Thompson played a major role in raising the club’s profile in his role as communications manager at the club.

The talented sportsman has represented England Rugby at Students and Counties level, and has also played cricket for Middlesex and his home county of Oxfordshire.

Ben is a Masters Graduate from the University of Exeter where he studied Business Economics and International Management whilst on a cricket scholarship.

  • Click to read
    full profile
  • Abi Haywood
  • Head of Partnerships and Events

Abi Joined Macesport in January 2015 as an account manager.

After graduating from Loughborough University in 2013, she soon moved in to employment with Red Bull UK as a brand development executive.

Here she increased volume and availability of Red Bull across key impulse accounts throughout Nottingham and Derby.

Career Highlights:
In Abi’s 18 months at Red Bull she was consistently a top performer within the national field sales team and won two all expenses incentives to Austria and Ibiza.

Outside of work, Abi is a keen athlete and has previously competed for Great Britain and England internationally as a pole vaulter.

She is also a big football fan supporting Manchester United and her home team Huddersfield Town.

  • Click to read
    full profile
  • Shaun Wheatcroft
  • Head of Digital

Shaun joined Macesport as Head of Digital in July 2018 after previously working at Macesport earlier in his career as a Digital Account Manager.

Since graduating from De Montfort University with a First Class in Journalism & English Language, Shaun has gained many years of experience in digital marketing, website management and Sports PR.

Shaun is experienced in managing and producing great branded content as well as organising large-scale digital campaigns for global brands and high-profile talent. As Head of Digital, Shaun is leading the development and implementation of Macesport’s digital strategy to drive business growth, deliver outstanding service to our clients and continue to change the game.

  • Click to read
    full profile
  • Maryke Penman
  • Head of PR

Maryke joined Macesport as Head of PR in September 2018, bringing diverse experience in PR and journalism across the UK and her home country of New Zealand.

With a degree in communications majoring in journalism, Maryke has led PR campaigns for globally recognised clients in sport, FMCG, technology and professional services. As a journalist, Maryke spent three years working for Fairfax Media, in addition to covering a range of adventure and multisport events and match reporting for college and provincial rugby union games as a freelancer in New Zealand. She has special expertise in PR strategy and creating content that resonates and builds trust with key audiences.

When she’s not at work, Maryke plays for Loughborough Lightning in the Tyrell’s Premier 15s, the top tier women’s rugby union league in England. She is a die-hard All Blacks fan and the resident Kiwi of the Macesport office.

  • Click to read
    full profile
  • John Simpson
  • PR Consultant

John has been working with Macesport in a consultancy capacity since March 2015.

After training as a journalist, John was a sports reporter for the Sunday Mercury and Birmingham Mail, covering local, national and international sport, before turning his hand to PR in 2001, when he joined West Bromwich Albion Football Club’s fledgling media department.

During 13 years as Press Officer and Head of Communications at The Hawthorns, he played a central role in raising the Baggies’ profile and managing the ever-increasing global media interest in the club during a challenging-but-exciting period which yielded three relegations and four promotions.

John has developed and maintained wide-ranging sports media connections during two decades in the industry and now works on a variety of sporting events as a PR, media & communications consultant. He is also a part-time lecturer in Sports PR at Staffordshire University and involved in 73 Management, a new football management service.

  • Click to read
    full profile
  • Jamie Bradbury
  • Social Media Consultant

Jamie is highly experienced in the world of media and PR, and particularly within sport.

Having joined the Football Association in 1997, initially within their Competitions & Regulations department, Jamie moved to their busy Communications team and spent 15 years working across their digital platforms and print publications, and was a leading figure behind the development of organisation’s website and social media channels.

As editor of the website and manager of the editorial team, Jamie was heavily involved in the creation of the FA’s online video output from 2002, while also launching the first FA and England social media accounts in the late ‘noughties’ across Twitter and Facebook.

Jamie also worked within the England national teams set-up and travelled with squads to numerous tournaments and matches, including the 2014 World Cup in Brazil and four editions of the UEFA U21s Championship.

For nearly nine years, Jamie was also editor for all FA matchday publications, in charge of writing and managing content for more than 150 match programmes, primarily for FA Cup Finals and England matches at Wembley Stadium.

Jamie left The FA in December 2015 to work for himself and, while still writing for FA match programmes, also manages content and social media for numerous businesses through his own company, Border Media, and has been working with Macesport as a social media consultant since September 2017.

Away from the office, Jamie is a UEFA B Licenced Coach, runs his own Football Coaching school in Colchester called JBFC and is first team manager of non-league club, Long Melford.